Our Three Step Process
$250K in Sales from a Single TikTok — Powered by One Viral Mistake
Our Three Step Process
$250K in Sales from a Single TikTok — Powered by One Viral Mistake
We helped Xbox and Newegg generate $250K+ in sales and over 7M views through a TikTok campaign designed to entertain and convert.
This TikTok campaign for Xbox and Newegg was all about one thing: converting attention into sales. They needed fast-paced, entertaining content that didn’t just showcase products — but made people want them.
We delivered a short-form video highlighting their line of custom-colored Xbox controllers. But in a twist of accidental genius, the script included the phrase “colored controllers” — a misstep that set off thousands of comments, jokes, and shares. Instead of killing the momentum, it lit up the algorithm and fueled engagement like wildfire.
That video alone pulled in over 7 million views and helped generate more than $250,000 in sales — all from one simple, imperfect piece of content that hit the sweet spot between product-focused and audience-aware.
Sometimes, it’s the unexpected moments that deliver the biggest results.
This TikTok campaign for Xbox and Newegg was all about one thing: converting attention into sales. They needed fast-paced, entertaining content that didn’t just showcase products — but made people want them.
We delivered a short-form video highlighting their line of custom-colored Xbox controllers. But in a twist of accidental genius, the script included the phrase “colored controllers” — a misstep that set off thousands of comments, jokes, and shares. Instead of killing the momentum, it lit up the algorithm and fueled engagement like wildfire.
That video alone pulled in over 7 million views and helped generate more than $250,000 in sales — all from one simple, imperfect piece of content that hit the sweet spot between product-focused and audience-aware.
Sometimes, it’s the unexpected moments that deliver the biggest results.
We helped Xbox and Newegg generate $250K+ in sales and over 7M views through a TikTok campaign designed to entertain and convert.
This TikTok campaign for Xbox and Newegg was all about one thing: converting attention into sales. They needed fast-paced, entertaining content that didn’t just showcase products — but made people want them.
We delivered a short-form video highlighting their line of custom-colored Xbox controllers. But in a twist of accidental genius, the script included the phrase “colored controllers” — a misstep that set off thousands of comments, jokes, and shares. Instead of killing the momentum, it lit up the algorithm and fueled engagement like wildfire.
That video alone pulled in over 7 million views and helped generate more than $250,000 in sales — all from one simple, imperfect piece of content that hit the sweet spot between product-focused and audience-aware.
Sometimes, it’s the unexpected moments that deliver the biggest results.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations